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June 23, 2009 | Leave a Comment

So…. You want to be a marketer?

Forget everything you’ve heard before!

In this article, I’m not going to give you some airy-fairy theory about what should work if everything clicks the way I think it should. That’s the kind of rubbish you can read in any one of a thousand marketing books sitting on the shelves of Barnes and Noble. The fact is, I doubt if a single one of those authors has sold anything online except copies of their book on Amazon.

Here’s my first piece of advice: don’t listen to advice from someone who hasn’t been there and done it themselves! The Recommended Google Marketing

This is absolutely crucial. If you look around the Web or in your local bookstore you’re going to find a ton of hype about how you can become a millionaire with nothing more than a keyboard and a mouse. There are people out there who will tell you can get rich with no effort, no work and no investment. There are even some who will try to sell you pyramid schemes, get-rich-quick plans and every other kind of scam you can imagine. And people actually buy them. At the first sign of a chance to pick up instant cash, people whip out their wallets and give away their life savings. I’m sure you’re smarter than that.

But it’s not just the straightforward frauds you have to watch out for. The Internet changes almost every day. Unless someone is actually earning their living on the Web day in, day out, by the time they’ve finished explaining how to make money on the Internet, chances are, their advice is out of date.
Like I said, I didn’t set out to make a fortune on the Web. I just figured it might give me an extra hundred bucks or so a week to make my life a little better. But like any successful businessman, I ditched what didn’t work and did more of what did. If I saw something that I thought would bring in extra cash, I put up a website and gave it a try.

The fact that it’s so easy to create a Web business was what really did it for me. If I wanted to take advantage of an opportunity, it cost me next to nothing to try and I lost little if it failed.

It wasn’t long before I knew exactly how to find the right products and bring them to the right customers.

That’s what I’m going to show you in this book. I’m not going to give you any strange theories or fancy ideas. I’m just going to tell you exactly what I did—and what I’m still doing!—so that you can do the exact same thing.

Of course, I can’t guarantee that you’ll have the exact same results as me. Heck, I bet if I were starting from scratch today I’d have different results too. I might even have better results. All I can do is tell you what I did and explain precisely how I did it. My system works for me; I can’t think of a single reason why it shouldn’t work for you too.
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Top Tips To Write The Best Articles For The Internet – Article Marketing Strategies

June 23, 2009 | Leave a Comment

Previous to attempting to tell you, based on my experience, how to develop an effective articles marketing plan – let me try to illustrate why it is important that you do so.

Articles in the newspaper, magazines, and professional journals have forever been the most effective way of showing our audience that our insights have worth.

For university professors the expression “publish or perish” inescapable literally that, if you could not get your work published by a reputable educational magazine, it was unlikely that you would be taken sufficiently seriously by your peers – putting a very real ceiling on your career development.

In 1483 Martin Luther used his writing to create a revolution in faith that spread around the world. Others before and since have used the authority of the written word to promote themselves, their opinions, and their distinctiveness in their marketplace.

The majority of us normal people develop our articles marketing plan to help us gain clients or customers. We want to rise above the noise of our competitors, give matter not hype, and we want to back up our assertions with details – all things we can do more effectively through an article writing movement than in any other way.

And since there is no editorial board running the Internet, we do not have to seek the endorsement of our “betters” in order to get our message published – making relevant and well reasoned articles a small business marketing plan that can be truly effective.

When your articles drive people to your web site you have done the hard part. Getting the right traffic to our sites is job #1.

Because people search the Internet for solutions and your articles address them compellingly enough for people to click through to your web site – you have won the fight for their consideration. You must now convert that fleeting attention into action. Depending on your system or service and the normal buying process you may have an opt-in page powered by a shopping cart system, simple direct sales offers, or another relevant call to action.

Unnecessary to say there is no “single” articles marketing policy that is most effective for all of us all the time or there would be just one. Of course there are some that work better than others – and what will work best for you depends upon your strengths and your objectives.

When I began writing articles for online publication I had an objective – something I want people to do after reading them and something I wanted to become more widely known for. You should do the same.

Are you an specialist? Well of course you are, even if you feel funny about identifying yourself as an expert. In your field you are an expert. It is up to you to define what you are an expert at, exemplify your particular uniqueness. Practically everybody is an expert at something and if you really don’t believe yourself an expert then you can learn to be one by hiring someone that is actually an expert and modeling them.

Did I talk about that this is a small business marketing plan that costs next to nothing, other than your time researching and writing the articles themselves? You can easily set up an autoresponder system powered by a shopping cart program and hand out these articles in the form of an email newsletter.

This is not your usual newsletter that requires you to go to the printer and distribute a three or four page synopsis of what’s going on in your company or neighborhood. It is an electronic account of that old-fashioned, and in its time, most effective marketing and customer retention tool.

In order to set up your 21st century email bulletin, you need a small business marketing plan that allows you to get together e-mail addresses. Let’s say that you start out with one of your customer’s e-mail addresses. You send them a copy of your electronic bulletin. (Always ask for permission first)

If the bulletin includes some bit of information that their friends would find interesting, support them to send it along to them. Research indicates that most people have at least six friends that they contact regularly.

Because of the status of social networking, some people have dozens of friends that they are in touch with on a standard basis. With an effective articles marketing plan, you can tap into that network and grow your business.

One suggestion I always make if you expect to have an useful small business marketing plan is to precisely identify your specific niche audience. What group or groups of people would be especially interested in your products or services? If so, that’s your niche. Are there discussion boards, social networks or e-magazines targeting that niche?

There is a web site for almost every hobby or group interest that you can think of. If you run a company that made kites, you can find exact groups of people that are kiting enthusiasts. All that you need to do is to start writing brief informational articles about kites and then post those articles at a kiting e-magazine. A link would be placed in the article that connects to your web site.

This type of articles marketing plan does not even need you to collect e-mail addresses to grow your company
. It’s all electronic.

Learn more about these strategies and start watching your client base grow.
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How To Successfully Use Email Marketing to Increase Your Sales

June 21, 2009 | Leave a Comment

Is it really important to use email for promoting your products? I think, you have to try to use this oldest promotion technique to increase your sales by delivering your offer via e-mail. It is indeed the oldest promotion methods of Internet Marketing. It is, however, still one of the best successful internet marketing methodsto increase the sales.

Nevertheless, not every marketers who uses e-mail marketing aceive the maximum results. Many are successful and many more fail to get their attentions as it depends on the optimization of using email as the best way to increase the sales. If you do not learn how to use email, you will get nothing.

As internet marketers who wants to optimize email as a product promotion methods, you have to follow the points to avoid the failure as follows:

1. Write attractive title of your email marketing. You have to create in subject line an interesting title that can attract the receivers’ attentions. So, no reason for them to ignore your email at all. It is the most important steps as they have many new e-mail every day and read only what they think important. It is not surprised if they leave your e-mail or even delete it if your email is only an ordinary email like the others. Nothing is special.

2. Create warm greeting. It means that your email is dedicated to the friends you know very well. You can write your receivers’ names in every e-mail and use autoresponder to help this job as you can write personal email in ease. Mentioning their names as if you know well your leads is so important to make them impressed and interested to read your email.

3. Start from which you consider the most important thing. What are the most important messages you want to convey to your leads? Write down the most urgent in the top of your e-mail in order to directly get their response to your products offer. Don’t waste their time by using unnecessary sentences. The simpler the better.

4. Yo have to persuade them to start action. You have to specially ask your email receivers to do something as you have suggested such as to click the link, visit the web, etc. You can ask your leads by using the interesting sentences instead of using word “click here”. For example: Get free ebook if you join today, Save your money 50%, if you join right now, etc. Evaluate which one is the most suitable action that get more attention!!

Therefore, you have to examine your email marketing you deliver by creating several different e-mail marketing and choose which one gets more feedback, which one receives good response and which one leads them to buy your products and you can choose the best one. So, it is important to correctly use email as a way to market your products as this technique is recognized as one of the successful way to boost your sales.

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